Thunderpole is the UK’s leading distributor of CB radios, and their website is core to their business success. Digital NOW have been Thunderpole’s chosen digital agency for over 15 years, and in that time we have helped them to evolve their online strategy. Find out how we worked together to shape their online success.
Expertise:
Web Design, E-Commerce, Photography, Logo Design, Print, Email Marketing
Technology:
E-Commerce, Photoshop, Google Ads
Ongoing evolution of their digital strategy included redesigning the website in accordance with today’s consumer searching and spending behaviour, new product photography, logo design, email campaigns and social strategy implementation.
To promote the website to the widest audience possible the marketing strategy needed to include social media marketing alongside traditional e-mail marketing and PPC. A multi platform approach was developed and now we help Thunderpole to run several social media campaigns.
”The Digital NOW team have been our digital agency of choice for over 15 years now. They manage to achieve an excellent mix of dependability and reliability – coupled with great work at an affordable price. It would be near impossible for any other agency to replace the great work ethic that they have managed to engineer.
Alan CrumptonThunderpole
Studying the analytics data from Google, it was clear that customers were using more and more mobile devices to access thunderpole.co.uk so the website design was optimised to show mobile content in a more mobile friendly way. The checkout and information pages have been re-designed for mobile and the website has been tried and tested to work flawlessly on all mobile browsers.
We know how important photography is to e-commerce. As we have over 20 years experience in photography and digital image manipulation, we have used this to create stunning images of over 1000 products for Thunderpole in our in-house studio in Northampton.
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