E-Commerce Website Refresh
We are proud to announce a brand new website for Northampton based fitness equipment sales and hire specialists Fitness Store Direct. The website allows customers to purchase and hire equipment from the same website, which helps with the administration of orders and also provides a more cost effective solution for the client.
Fully Responsive Website
The clients previous website was suffering in Googles ranking as it was not mobile-friendly so the main objective of the new design was to ensure the site was fully responsive in accordance with Googles requirements. The site was designed to work on all mobile devices and tablets and was fully tested before launch. Now mobile users can easily order from the site, resulting in more orders for the client and higher customer satisfaction, with the added bonus of higher ranking on Google.
Search Engine Optimisation (SEO)
To further improve the performance of the website in Google and other search engine listings, the client added our SEO package. This basically ensures that Digital NOW will use various techniques, including improving the link structure, content and keywords to optimise the website and make it more ‘search engine friendly’. The client said they experienced a noticable imporvement in website hits in a matter of weeks after the website launch. For more info see Fitness Store Direct’s portfolio page.
